Online Shopping in India: A Brief Analysis [Infographic]

Online Shopping in India: A Brief Analysis [Infographic]

Online Shopping essentially comprises of all the fundamental components of a typical shopping process, i.e. browsing/selecting, ordering, payment and delivery. The elementary sequence may differ based on the nature of transaction devised by the merchant or vendor. Nonetheless, internet has become a major and phenomenal marketplace that facilitates numerous types of transaction between parties such as a buyer and a seller.

The scenario of online shopping in India has of late shown some mind-boggling results. The urban India is no longer confined to the conventional norms of physical shopping which requires a painstaking physical presence at all times.

Presenting before you is an infographic with easy to understand facts & figures on the online shopping trends in India. You can also find the text format of the data at the end of this post for your reference.


Reportedly, the average Indian consumer residing in cities now prefer the comfort of sitting in front of a computer screen while shopping, rather than physically visiting each and every retail outlet. Some of the indications obtained from the market pattern in recent years show the following:

  • More than 8 out of 10 Indian online consumers are shifting towards online shopping in the next one year.
  • More than a quarter of the online shopping crowd spend north of 11% of their monthly expenditure on online purchases.
  • 71% of the regular Indian online consumer make a purchase based on recommendations from family; 64% from friends and 29% lay their trust on online product reviews.
  • Half of the consumer folks rely on social media to aid them in the decision making process.
  • More than four in ten Indians share or post a review on any negative product/service experience online.
  • 36% prefer websites which allow them to select products from different stores.


Online reviews/opinions have become a significant factor for the Indian consumer crowd. In the next promising six months, 41% of the Indian online consumers will buy books, 40% will book tickets and 36% will buy gadgets and likes. Quite evidently, the online market in India is growing at a rapid rate and hence the future looks optimistic.